Omotesando Caddesi’nde Bulunan Flagship Mağaza Tasarımlarının Kent Çalışmaları Bağlamında İncelenmesi

نویسندگان

چکیده

Since people started exchanging goods and services for money, they have been going shopping a multitude of reasons. Shopping activity first out with khans bazaars, which were later replaced by malls street stores. Today, there are store types that can choose according to their socio-economic status, lifestyles, many variables. Luxury brands stores also included in this category. There some marketing strategies luxury category employ order be successful brand, strengthen brand image, keep customer quality at the highest level. In sense, flagship among most significant aspects these strategies. These contribute greatly urban scale architectural characteristics. Within scope study, example Omotesando Street, one pioneers retail industry was examined. visual data analysis, is type qualitative research method used. Tokyo/Japan known its The contribution designs – namely examined along developments Japanese sector context Street. study unique it offers perspective on brands’ scale.

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ژورنال

عنوان ژورنال: Kocaeli Üniversitesi mimarl?k ve ya?am dergisi

سال: 2021

ISSN: ['2564-6109']

DOI: https://doi.org/10.26835/my.782459